DANONE/WHITE WAVE SILK HEART HEALTH - USA
In collaboration with a global food ingredient supplier, played a crucial role in developing a water-dispersible plant sterol, aiding the entrance of plant sterols into the US beverage market and contributing to the successful launch of Silk Heart Health.
Services Highlighted: Product Development, Market Entry Strategy, and Strategic Alliances
Dairyland Plus Functional Line
Saputo Dairy Milk 2 Go Transformation
Led a comprehensive relaunch aiming at the 12-18 age demographic, resulting in a fresh, bold bottle design, extended shelf life, and new flavors. Distribution was broadened to include convenience stores and schools via vending machines, all supported by a targeted Much Music Campaign. Milk2Go secured a leadership position in the market within six months of the relaunch.
Services Highlighted: Product Design, Market Research, Distribution Strategy, and Marketing Campaigns
UNILEVER BECEL / PRO ACTIV - EU
Fostered a global supply alliance for Non-GMO plant sterols, aiding market expansion
Services Highlighted: Strategic Sourcing, Product Innovation, Health Claims Expertise
INNOVATIVE FUNCTIONAL ENERGY DRINKS
Developed a launch-ready line of functional energy drinks for the global market complete with formulation, proof of concept validation, copyrighted creatives & package design, regulatory compliance check, third party manufacturers in EU & NA
Services Highlighted: Product Innovation, Regulatory Network, Packaging Design, Branding, Market Positioning, Integrated Marketing, Pricing Optimization
Kraft Eden Shelf-Stable Cheese Relaunch
Relaunched Kraft Eden Cheese with low cash outlay packaging gaining 5% market share six months post launch
Services Highlighted: Product Reformulation, Packaging Redesign, Market Positioning, Integrated Marketing, Pricing Optimization
ALMARAI & AL AIN Dairy - MENA
At Savola and Almarai Dairy, the world's largest dairy farm, and Al Ain Dairy UAE initiated Cross-Promotional Programs increasing value of dairy farmers
Services Highlighted : Cross-cultural negotiations, Glocal Marketing, Product Formulation, Foodservice Partnership
MENA's First Bulk Oil Foodservice Delivery
Launched MENA's first bulk cooking oil delivery to lock-in foodservice customers and reduce packaging cost
Services Highlighted: B2B business development, Cross-functional and cross cultural leadership, Market Positioning, Integrated Marketing, Pricing Optimization
KRAFT MIRACLE WHIP
Tailored the product to local tastes, improved packaging, and repositioned as a healthier mayo alternative.
Services Highlighted: Glocal Marketing, Product Reformulation, Packaging Redesign, Market Positioning, Integrated Marketing, Pricing Optimization
KOOL-AID RELAUNCH - APAC
We reformulated and reintroduced Kool Aid in a ready-to-drink format tailored for local consumers, capturing 10% of the market share from the price brands
Services Highlighted: Product Reformulation, Market Analysis, and Brand Repositioning
Yves Veggie Cuisine
Managed Yves Veggie alternative protein line and developed low sodium line extensions with the Hain Celestial Team in Canada
Services Highlighted: Product Reformulation, Market Analysis, and Brand Repositioning
RIGHT DIRECTION Cookies
Helped develop cholesterol lowering cookies containing sterols launched across the USA
Services Highlighted: Product Reformulation, Market Analysis, and B2B Marketing