Award Winning Campaigns
In collaboration with farmers, Ag Retailers, Engineering & Operations, Sales & Marketing teams -relaunched Meridian Brand. Conceptualized "World Class Quality, Locally Made Relationships Campaign and led Marketing team in winning First Place at the CAMA ( Canadian Agri Marketing Awards ) in 2016.
Services Highlighted: Strategic Alliances, Breakthrough Advertising, New Product Development, Producer Collaboration
Seed to Harvest Portfolio
Successfully promoted Meridian's seed-to-harvest portfolio for Meridian MFG. . across Ag Trade Shows in Canada and US
Services Highlighted: Strategic Alliances, Breakthrough Advertising, New Product Development, Producer Collaboration
Farming Innovation
Played pivotal role in new product launches leveraging agri-tech innovation, enabling North American farmers to improve productivity.
Services Highlighted: Glocal Marketing, Product Launch, Market Positioning, Integrated Marketing, Pricing Optimization
S
Plant Based Proteins
Sustainable Solutions
Sustainable Solutions
In collaboration with key players in the plant-based protein space in Canada, evaluated viability, developed business plans and identified prospective investors for an ingredient manufacturer using an alternative to pea as plant protein source.
Services Highlighted: Producer-Processor Alliances, Sustainability commitment
Sustainable Solutions
Sustainable Solutions
Sustainable Solutions
In collaboration with key players in the canola industry in Canada, test marketed new products and provided support to expand business to SE Asia in collaboration with trade commissioners.
Services Highlighted: AAFC Network, Producer-Processor Alliances, Sustainability commitment
Agritech
Im collaboration with the Executive team of Agriforce, a pioneering Ag Tech company based in Vancouver, provided a review & analysis of target acquisition in the agri-food & plant-based protein space
Services Highlighted: Strategic Planning, M&A experience, Critical Thinking
Yves Veggie Cuisine
At Hain Celestial, managed the plant-based meat alternative Yves Veggie Cuisine
Services Highlighted : New Product innovation, Sustainability, Customer Value Segmentation