Baseline Pre-Launch Brand Value Survey
Survey Objectives: Establish market understanding, segment identification, and benchmark setting with key performance indicators.
Research Integration: Convene with the research team to outline objectives and ensure streamlined project coordination.
Strategic Workplan: Create a timeline with milestones and deliverables for survey development and execution.
Questionnaire Development: Construct a comprehensive survey for in-depth analysis of market and consumer metrics.
Survey Execution: Administer a detailed multi-device-friendly survey with incentives, targeting a significant sample for accuracy
Quarterly POS Survey
Survey Objectives: Continuously monitor user engagement with post-launch services, capture ongoing insights for optimization, and establish a participant base for in-depth future research studies.
Strategy Work Session: Coordinate with the research team to define the survey's goals and ensure alignment with client objectives.
Management Framework: Outline a detailed action plan featuring critical timelines and expected deliverables.
Questionnaire Construction: Design a bespoke survey tailored to probe primary and ancillary research targets.
Implementation Strategy: Execute a succinct survey process designed for user convenience
Response Acquisition: No limitations set on participant numbers to ensure extensive data collection.
Customized Research
FCA Global Growth works with a US-based Research Company to provide customized research critical to new product launches & all stages of the product life cycle.
There will be in-depth interviews (IDIs) with stakeholders across the supply & value chains:
- Determine critical drivers for sector growth.
- Gauge scalability and market penetration of emerging companies.
- Feedback on business strategies, innovation capabilities, and market readiness.