Saputo Dairy Milk 2 Go Transformation
Led a comprehensive relaunch aiming at the 12-18 age demographic, resulting in a fresh, bold bottle design, extended shelf life, and new flavors. Distribution was broadened to include convenience stores and schools via vending machines, all supported by a targeted Much Music Campaign. Milk2Go secured a leadership position in the market within six months of the relaunch.
Services Highlighted: Product Design, Market Research, Distribution Strategy, and Marketing Campaigns
UNILEVER BECEL / PRO ACTIV - EU
Fostered a global supply alliance for Non-GMO plant sterols, aiding market expansion
Services Highlighted: Strategic Sourcing, Product Innovation, Health Claims Expertise
KRAFT MIRACLE WHIP
Tailored the product to local tastes, improved packaging, and repositioned as a healthier mayo alternative.
Services Highlighted: Glocal Marketing, Product Reformulation, Packaging Redesign, Market Positioning, Integrated Marketing, Pricing Optimization
DANONE/WHITE WAVE SILK HEART HEALTH - USA
In collaboration with a global food ingredient supplier, played a crucial role in developing a water-dispersible plant sterol, aiding the entrance of plant sterols into the US beverage market and contributing to the successful launch of Silk Heart Health.
Services Highlighted: Product Development, Market Entry Strategy, and Strategic Alliances
Dairyland Plus Functional Line
Saputo Organic & Functional Milk
To consolidate fluid dairy portfolio of Saputo and to enhance its profitability, launch a line of organic milk and functional milk : lactose free, low carb, omega-3, protein extra, Acidophilus Bifidus milk, calcium extra.
Services Highlighted: Product Development, Market Entry Strategy, and Strategic Alliances
Plant Based Protein
Upgraded taste and texture of Yves Veggie Cuisine line of Hain Celestial.
Services Highlighted: Product Reformulation, Packaging Redesign, Market Positioning, Integrated Marketing, Pricing Optimization
RIGHT DIRECTION COOKIES
Secured the Right Direction account playing an active role in the product development of cholesterol lowering cookies.
Services Highlighted: Strategic Alliances, Advertising, International Relations, Market Segmentation
KOOL-AID
We reformulated and reintroduced Kool Aid in a ready-to-drink format tailored for local consumers, capturing 10% of the market share from the price brands
Services Highlighted: Product Reformulation, Market Analysis, and Brand Repositioning