BAYER CONSUMER CARE
Ensured a steady supply of Non-GMO plant sterols and proffered essential technical support for the EU debut of Supradyne Vitacol.
Services Highlighted: Ingredient Sourcing, R&D Collaboration, Global Commercialization Facilitation
LISTERINE & EFFERDENT
Transformed market perceptions, revitalizing sales and reinforcing market dominance
Services Highlighted: Brand Innovation, Market Domination, Sales Revival
Relaunch of Halls Candies
Spearheaded re-launch of Halls targeting teens. Played active role in packaging upgrade from twist wrap to pillow pack.
Services Highlighted Product Innovation, Market Domination, Market Segmentation
CLORETS GUM
In collaboration with the Warner-Lambert confectionery team , sourced a packaging vendor to re-launch Clorets gum in an OPPE film packaging
Services Highlighted: Strategic Alliances, Advertising, International Relations, Market Segmentation
PFIZER/WARNER-LAMBER ETHICAL LINE
Orchestrated the resurgence of various pharmaceutical lines in SE Asia, underpinned by successful clinicals and strategic brand promotion.
Services Highlighted: Product Revitalization, Clinical Support, Brand Advocacy
GELUSIL
Reimagined brand positioning to coexist with H2 Blockers, capturing a unique market niche.
Services Highlighted: Brand Innovation, Market Domination, Sales Revival
PHARMAVITE
Oversaw the demand for Cholest-Off, anchoring growth on robust clinical trial results.
Services Highlighted: Product Stewardship, Clinical Trial Utilization