Sysco Wholesome Farms
Sysco Wholesome Farms
Sysco Wholesome Farms
In collaboration with SYSCO Corporate Marketing Team, developed Sysco's own brand of dairy products under the Wholesome Farm brands. This allowed Saputo to expand its presence in the Foodservice Industry
Services Highlighted: Product Development, Market Entry Strategy, and Strategic Alliances
McDonald's Milk
Sysco Wholesome Farms
Sysco Wholesome Farms
In collaboration with The Saputo Foodservice team and McDonald's Corporate Marketing Team, launched a co-branded milk brand in a fun bottle appealing to kids.
Services Highlighted: Product Design, Market Research, Distribution Strategy, and Marketing Campaigns
Safeway - US/Canada Private Label Line
Orchestrated the consolidation of the relaunch of Safeway Bakery line and over fifteen categories of Safeway Private line, in collaboration with Safeway Private Label team in Pleasanton California. Launched two award winning brands Open Nature Bread and Safeway FAD Free Sustainable Canned Tuna
Services Highlighted: Product Line Expansion, Market Consolidation, and Customer Segmentation
Safeway FAD Free Tuna
Launched the first private label Fish Aggregating Device Free , sustainably caught canned tuna. Won the prestigious Grand Prix Award
Services Highlighted: Product Innovation, Sustainability Market Trend Adaptation, and Price Optimization
Bakery Innovation
Launched Safeway Open Nature (clean label). Expanded sterol business to the EU with the launch of cholesterol lowering rye bread for Fazer, the biggest bakery and confectionery in Northern Europe
Services Highlighted: Product Innovation, Health and Wellness Focus, Market Trend Adaptation, and Price Optimization
Better For You Breakfast Line
Launched Safeway Open Nature Steel Cut Oats, Clean Label Pancake Mixes & Safeway RTE Cereals
Services Highlighted: Product Innovation, Health and Wellness Focus, Market Trend Adaptation, and Price Optimization
Bakery Innovation
Launched Safeway Open Nature (clean label). Expanded sterol business to the EU with the launch of cholesterol lowering rye bread for Fazer, the biggest bakery and confectionery in Northern Europe
Services Highlighted: Product Innovation, Health and Wellness Focus, Market Trend Adaptation, and Price Optimization
Tim Horton's Coffee Cream
Launched a customized coffee cream formulation in a packaging format unique to Tim Horton's , Canada's largest restaurant chin
Services Highlighted: Product Innovation, Health and Wellness Focus, Market Trend Adaptation, and Price Optimization
Uni-President Taiwan
Working closely with the Product Development team, we developed a cholesterol-lowering fresh milk formulation and plant sterol/stanols for Uni-President, the largest grocery/convenience store retailer in Taiwan.
Services Highlighted: Cross-cultural negotiations, Glocal Marketing, Product Formulation, Health-Focused Innovation, and Retail Partnership