Saputo Dairy Milk 2 Go Transformation
Led a comprehensive relaunch aiming at the 12-18 age demographic with a new sleek bottle design with bold graphics, UHT processed for longer shelf-life, and new flavors. Distribution was broadened to include convenience stores and schools via vending machines, all supported by a targeted Much Music Campaign. Milk2Go became the No.1 Single Serve Dairy Beverage across Canada within six months of the relaunch.
Services Highlighted: Product Design, Market Research, Distribution Strategy, and Marketing Campaigns
DANONE/WHITE WAVE SILK HEART HEALTH - USA
In collaboration with a global food ingredient supplier, played a crucial role in developing a water-dispersible plant sterol, aiding the entrance of plant sterols into the US beverage market and contributing to the successful launch of Silk Heart Health.
Services Highlighted: Product Development, Market Entry Strategy, and Strategic Alliances
Dairyland Plus Functional Line
Launched Dairyland Plus Functional Milk Line
Launched a full range of functional milk beverages increasing profitability of Saputo's Fluid dairy business: Protein Extra, Calcium Extra, Acidophilus Bifidus Milk, Low-Carb, Omega 3, Lactose Free
Services Highlighted :Customer Value Segmentation, Packaging design, Product Formulation, Supply Chain Optimization
Kraft Eden Shelf-Stable Cheese Relaunch
Relaunched Kraft Eden Cheese , gaining 5% market share six months post launch
Services Highlighted: Product Reformulation, Packaging Redesign, Market Positioning, Integrated Marketing, Pricing Optimization
Lactose Free Milk Line Extensions
Developed Lactose Free Milk Line extensions following successful launch of the 2% MF Variant
Services Highlighted: Supply-Value Chain Optimization, Product Development, Cross-Functional Leadership
Dairyland Microfiltered Milk Relaunch
Re-launched microfiltered milk under Dairyland Plus brand consolidating functional milk category
Services Highlighted: Packaging Redesign, Market Positioning, Integrated Marketing, Pricing Optimization
Customized Cream & Milk line for SYSCO, McDonald's & Tim Hortons
Developed customized milk and cream products for Sysco, Tim Hortins & McDonald's
Services Highlighted : Glocal Marketing, Product Formulation, Foodservice Partnership
Saputo Organic Milk
Launched Dairyland Organic milk to consolidate fluid dairy portfolio of Saputo and to enhance its profitability
Services Highlighted: Product Development, Market Entry Strategy, and Strategic Alliances
Mercadona Spain Heart Healthy Yogurt Drink
Through a strategic alliance with a European ingredient processor, provided technical support & raw materials in the launch of Cuidacol, the private label yogurt drink of Mercadona - Spain's largest grocery retailer
Services Highlighted: Cross-cultural negotiations, Glocal Marketing, Product Formulation, Hand Retail Partnership
Dairyland Cream Re-launch
Re-launched Dairyland cream vis usage segmentation strategy
Services Highlighted: Package redesign, Market Analysis, Pricing optimization, and Brand Repositioning
Dairyland Extreme Shakes
Launched Dairyland Extreme Shakes targeting teens as a healthier alternative to Nestle's confectionery dairy line
Services Highlighted: Product formulation, Market Analysis, and Packaging development
Uni President Taiwan Plant Sterol Milk
Provided technical services & ingredients to Uni President Taiwan in launching Asia's First Cholesterol Lowering Fresh Milk.
Services Highlighted: Cross-Cultural Negotiations, Product Development, Private Label